Tea Cup

Branding, Packaging

The tea brand, "Tea Cup", comes in a package that resembles the letter "T" and a cup. The package is individually named by a unique emotion that is garnered from drinking the tea. The handle of the package represents the handle of an actual tea cup. The concept is to elicit fun and comforting emotions from the consumer.

Giving practical help to customers through tips for each desired emotion or feeling for each item when the lid is opened.

The logo symbolizes the fun and comforting emotions through a thematically depicted happy face, using a "T" shape to represent the eyebrows and nose, and a cup to represent the smile.

Featured on the design website www.notcot.org (2011)

2011 @Pratt Institute

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